Medellín, February 2024 – Heimtextil, the most important event in the world for textiles, design, and interior trends chose Colombia as its next strategic destination to connect  opportunities for the national  fashion industry in the Home, hospitality, and decoration categories for Latin-American.

With the logistics of Inexmoda – which has been licensed by Messe Frankfurt – the tradeshow will have the participation of exhibitors from more than 11 Countries like Singapore, India, Pakistan, Taiwan, Brazil, Italy, Spain, Argentina, among others.

From April 23-25, retailers, interior designers, architects, project developers, among others, will gather in Medellin to become hyper specialized, network, and find business opportunities with other markets through textiles, fabrics, decoration, and smart products boosting the industry, which has a global market valuation of over 1,2 trillion dollars.

“Colombia is having an important evolution regarding internationalization and the fashion industry is no exception. The global projection the  industry has had, has allowed that leading companies in making events, as Messe Frankfurt, to find in Colombia a strategic destination to host events such as Heimtextil, a tradeshow that for over five decades has been one of the most important commercial and business platforms in the world in home textiles and interior design. From Inexmoda, we are pleased to host and be a strategic ally for the tradeshow, that will surely continue consolidating our Fashion System as one of the most important in the world”, states Sebastián Díez, Inexmoda CEO.

Colombia and Medellín are now part of the list of strategic destinations that have hosted Heimtextil, an event with its main location in Frankfurt and that has been hosted by cities like New Delhi, Tokyo, Shanghai, and New York. Facts as its differential value in the textile industry, its projection as an  international destination for tourism and business, strategic location, and consolidation as a
Latin-American fashion hub were key to being selected to host the first Heimtextil edition in South America.

The Home market is 23 time bigger than the Latin-American market and it is equivalent to 387 times the Colombian market. It is important to highlight that the world imports 531 billion dollars in textiles for home furniture. On the other hand, the Pan-American imports represent 29% of the global imports, being Colombia the third biggest importer in America and second largest in South
America.

“From Inexmoda we have the purpose to ratify the importance of the fashion industry, not only among the different industries, but also as a milestone for social and cultural transformation. Fashion permeates absolutely all the attributes that enhance our Country before the world and are precisely those aspects which have allowed Colombia to consolidate as an attractive destination for tourism, business, health, and more.

With Heimtextil we aim to boost the Fashion System, which we are expecting to have a current growth of 8,5% and a real growth of 2,5% for 2024”, comments Leonor Hoyos, Connections Director of Inexmoda.

The development of tourism and mobility in America has promoted an important growth in the demand of hospitality services and has also increased the construction rates, creating new opportunities for the hospitality industry and interior design. According to Euromonitor, this market projects a growth for
home textiles of 14% and it is also expected that the hospitality industry grows 18%.

Heimtextil will be the second tradeshow hosted by Inexmoda on 2024 – after Colombiatex de las Américas – through which it is intended to consolidate Colombia as a fashion and design hub in the continent, but also to boost other industries from the national and local economies.

Press info:
Vanessa Cifuentes
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