- The “circular awareness” took the spotlight during the three days of Colombiatex de las Americas 2023. A purpose to promote sustainability within the industry.
Medellin, 26 January 2023 – With over 27 thousand visitors, Colombiatex de las Americas 2023 opened the agenda for the textile industry for the region, achieving a record of assistance surpassing on 11% the pre-pandemic indicator in 2020, which was of 24.300 people. Likewise, 18 thousand buyers had the chance to establish relationships, enhancing their knowledge and generate new business opportunities.
On the frame of the 35th edition of Colombiatex de las Americas, more than 16 thousand national buyers, arriving from regions such as Antioquia, Cundinamarca, Santander, and Valle del Cauca, and 2 thousand buyers from 21 different countries, from which Ecuador, Peru, Mexico, USA, and Venezuela stand out, expressed their satisfaction with the tradeshow. 86% of them confirmed to have closed business deals or plan to do it in a short-medium term, mainly from countries like Colombia 79%, Peru 6%, Ecuador 5%, USA 2%, among others.
“Colombiatex de las Americas 2023 was a reflect of the dynamics and growth potential of the fashion industry, reassuring our Country as a core for knowledge and relationships of its value chain. We witnessed that these platforms connect Colombia with new markets, providing new business opportunities”, states Sebastián Diez, CEO of Inexmoda.
In accordance with the committee invited by the Ministry of Commerce, Industry and Tourism, through ProColombia, conformed by 274 companies from 17 markets, partially reported immediate purchases of around US$6 million.
Entrepreneurs from the Fashion System reflected the importance of the “Circular Awareness” for the industry, through processes and practices that are more sustainable every day, such as, clean water and sanitation, affordable and non-polluting energy, responsible production and consumption, among others. The Sustainability Route had the participation of 85 exhibitors, highlighting their innovations towards the environment. Also, the trends were protagonists with the traditional “Trends Forum”, with a total of 15 conferences.
“For this edition, the visitors highlighted the “Biblioteca de Materiales “ (Materials Library), a new space for the tradeshow, in which the visitors, exhibitors, and buyers discovered sustainable supplies and textiles that can be used for the creation of garments and clothing”, states Maite Cantero, Innovation and Investigation Coordinator of Inexmoda.
Meanwhile, the Inexmoda-Sapiencia Knowledge Pavilion allowed entrepreneurs to update about the most relevant topics for the Fashion System, evidencing the importance of the technology and the trends regarding clothing and consumption. During the 3 days, this iconic space of the tradeshow received a total of 4 thousand attendees and 20 thousand people connected via streaming, who could access the 27 free conferences by experts and icons of the fashion industry. “The Post-high school Education Agency from Medellin – Sapiencia, participates in the tradeshow being a link within the academy and the fashion industry through the Knowledge Pavilion. This is how we build a future for our generations in a healthy and flourishing environment”, states Carlos Alberto Chaparro, General Director of Sapiencia.
Colombiatex de las Americas 2023, was also a space to release new tradeshow events that will take place in the Country. Inexmoda and Messe Frankfurt – leader in making global tradeshows – presented within the frame of Colombiatex de las Americas, “Heimtextil Colombia”, a tradeshow that will dynamize the categories of decoration and home for the continent. The business event will take place on 23-25 April 2024, in Medellin, and will have more than 100 exhibitors from 21 different Countries and 4 thousand buyers and visitors.
Besides promoting relationships and business between the most relevant Fashion System actors, the tradeshow also generated a positive impact for Medellin, city host of the event. According to the Secretary of Economic Development of Medellin City Government, an income by tourism (among all the categories) is estimated of around 12,2 million dollars.
In the same way, 49,9% of the attendees were locals from Medellin and the Metropolitan Area, while 36,3% were national tourists, and 14,3% from abroad. The Touristic and Hotel Association from Colombia reported an occupancy from Monday 23 January to 25 January of 87,1%.
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