- This is the most important place for academic training about Fashion System in Latin America.
- 23 lectures by national and international experts will enjoy Colombiatex assistants.
- Dalia Gallico was responsible for opening the conference with the theme: What is a Fashion System?
January 2012. The inaugural lecture by Dalia Gallico took place this morning at the Knowledge Pavilion. Gallico, President of the Association of the Design Lab Signum, Italy, talked about the concept of a Fashion System, its successfully implementation in Europe and how to implement it in Colombia.
According to Gallico, this model is a "cross fertilization" of different network components (innovation, design and cultural background) that come together in support of the fashion industry to create new meanings and forms of communication and synergy.
The Italian explained that the model applied in countries like Italy, France, England and Brazil has become a success thanks to a strategy which links education, innovation, the implementation of new technologies and popular tradition.
“Education is the most accurate way to achieve innovation” said Gallico, and explained that the collaboration between designers, artists, decorators, stylist, students, consumers, suppliers, sociologists and anthropologists is vital in the process of creation of a Fashion System.
Luz Adriana Naranjo, Inexmoda Director of Competitiveness and Internationalization, and Diego Álvarez, Planning Director at Universidad Pontificia Bolivariana (UPB), were responsible for the installation of Inexmoda- UPB Knowledge Pavilion.
“This Pavilion is an important academic space for all those fashion lovers and a reference in Latin America” said Naranjo while welcoming attendees to the inauguration.
Students, designers, entrepreneurs, media, advertisers, academics and others involved in the fashion industry gather at the Knowledge Pavilion, the most important place for academic training about Fashion System in Latin America, which takes place at Colombiatex thanks to a successful partnership between Inexmoda and the Universidad Pontificia Bolivariana (UPB).
The knowledge Pavilion agenda will continue until next Thursday January 26th at the Metropolitan Theater, starting every morning at 8: 30 am. The entrance is free.
Wednesday, January 25th
8:30 a.m. -9:30 a.m.
Italia, country fashion identity
By: Dalia Gallico, Italian expert, architecture, President of the Association of the Design Lab Signum, Italy.Lecture in English* Value for simultaneous translation equipment $ 3,000 (Colombian pesos)
9:45 a.m. – 10:50 a.m.
Fall - Winter fashion trends 2012/2013 Formal - Casual and Underwear – Beachwear
By: Martha Calad, Inexmoda Fashion Lab Director
11:00 a.m. – 12:00 m.
New fabrics
BY: Vinicius Shane, founding member of Brazil Orbitato Institute, specializing in creating and developing products for the design and Orbitato fashion
12:15 m. -1:15 p.m.
Film forum, ¿What is a Fashion System? The artist view
Presentation of selected short films from the contest: Short Clothes
1:30 p.m. – 2:30 p.m.
The universe of inputs, as a differentiator in the Fashion System
Panel with business cases
Moderator: Alexandra Vargas, Fashion designer
2:45 p.m. – 3:45 p.m.
How to make possible the impossible
Fashion System Technology
By: Rodrigo Bernal, UPB professor
4:00 p.m. – 5:00 p.m.
Design and experience to the habitat
By: Freddy Zapata, Product Designer, scenographer and artist, Master of Arts at the Royal College of Art, London.
5:15 p.m. – 6:15 p.m.
Fashion trends
By: Catalina Marín, Trend research de WGSN
Diana Marcela Rivera R.
Coordinadora de Comunicaciones – Inexmoda - Fabiola Morera Comunicaciones
rrpp@inexmoda.org.co - prensainexmoda@gmail.com
Tel: (1) 621 6393 Cel.: 316 7400344
Lina Marcela Velásquez R.
Periodista de Contenidos – Inexmoda - Fabiola Morera Comunicaciones
lina.velasquez@inexmoda.org.co
Tel: 604 3700 ext. 138 Cel: 3207277619