STREET VISION

It is an investigative methodology through the study of photographic material of people in the street allowing learning about the consumer through the reading of his or her corporality and of the products he or she uses.

This research is concluded translating the reading of people to values and mental styles that allow the brand to know its users better to develop a product and a clearer and affective communication with them.

For more information please contact:

CLARA I. HENRIQUEZ
Commercial Director
clara.henriquez@inexmoda.org.co