Fashion Observatory Inexmoda - Raddar
The Fashion Observatory Inexmoda - RADDAR, studies every month the consumption of apparel and analyzes spending of Colombians in subjects referring to the textile – apparel, design and fashion sector in Colombia.
It is product of a knowledge sharing alliance between INEXMODA and RADDAR* that seeks to develop information and specialized research for the Textile – Apparel – Distribution Channels sector and other sectors sensitive to design and fashion. The Fashion Observatory INEXMODA – RADDAR*, seeks to understand the behavior of consumers concerning apparel in Colombia and in the 13 main cities of the country.
The Fashion Observatory has products that were designed thinking of your needs and that can be part of the decision making in your company:
- Monthly Evaluation of consumption of apparel, footwear, and leather goods, at a national level or in any of the 13 main cities of the country per income level.
- Quantitative and qualitative research for the development of strategies of the companies related to the sector.
- Financial analysis of the sector.
- Sales behavior of the main malls (shopping centers) of the country.
- Consumer analysis and profiles.
*Raddar is a business group that dedicates its efforts to understanding the market, the consumer, and the citizens; in this effort, studies and researches are performed with the purpose of increasing its knowledge and comprehension of the environment and the behavior of people towards the changes of market conditions.
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