Make yourself visible at Colombiamoda 2011

Find the best and most diverse participation options at Colombiamoda in a real or conceptual manner according to the values and the essence of your brand.
Make yourself visible by taking advantage of the different scenarios that Colombiamoda 2011 offers you for the implementation of business and communication and marketing strategies connecting your brand to leadership, knowledge, technology and trends from your participation.
Join as an exhibitor under the different participation options that Inexmoda has created to suit the needs of each brand with activations for the implementation of product strategies, visibility and positioning, generating an emotional connection with the current and potential customer.

What is gained?

• Access to a specialized audience: economic and fashion media, entrepreneurs and buyers and people passionate about the fashion system.
• The attention of an opinion-generating audience, which is sensitive to fashion and that values innovation.
• The emotional connection with the current and potential customer.
• Visibility, penetration and brand positioning, as well as implementation of a commercial strategy.
• Being present in the most powerful platform for the presentation of differentiated products, with individual and matchless identity.

Find out about the different possibilities with which we can build together. We want to be at your side in the conception, communication and execution of your participation in the Tradeshow so that your brand achieves all the goals proposed at Colombiamoda 2011.

PARTICIPATION OPTIONS (each item must go with a picture)

Signaling
Sponsorship cost: $25,000,000 + vat
Benefit: Visible logo in 45 pieces of signs in the Tradeshow, located in the surroundings of all pavilions of the Tradeshow precinct.

Bag
Sponsorship cost: $30,000,000 + vat
Benefit: one of the faces of the bag, is given to the sponsor for posting his image; these are 11 thousand units given to all the attendants to Colombiamoda 2011.


Bag insert
Sponsorship cost: $5,000,000 + vat
Benefit: your advertising material is received by 11 thousand people who receive the bag upon their entrance to Colombiamoda.
The material to be inserted must be manufactured and delivered by the sponsor (11 thousand units).

Knowledge Pavilion
Sponsorship cost: $100,000,000 + vat

Benefits:

• Exclusivity in the category.
• The name of the Pavilion will include the name of the sponsor: INEXMODA - YOUR BRAND Knowledge Pavilion”
• Logo of the sponsor in all advertising material of the Knowledge Pavilion.
• Name of the sponsor in press releases and other public communications about the Knowledge Pavilion.
• Logo of the sponsor in work material that will be handed to the attendants in the Pavilion.
• Logo in backing and other decoration elements of the Knowledge Pavilion.
• Logo in the media plan prepared by Inexmoda for the promotion of the Tradeshow.
• Guest badges so that they can visit the Tradeshow.
• Projection of audiovisual material of the sponsor in the opening and closing sessions of the academic conference during the three program days.

Badge and Badge carrying strip
Sponsorship cost: $35,000,000 + vat
Benefit: 15,000 people will carry the logo of your brand in their Badge and in Badge carrying strip.

Fencing
Sponsorship cost: $30,000,000 + vat
Benefit: The logo of your company will be posted in the welcoming enclosure fencing in both access points to the Tradeshow, each fence has dimensions of 95 cm x 595 cm.
* Logo in grey scale, in 50 canvases of 95 x 95 throughout the enclosure.
* Physical space within the enclosure for brand activation activities. (Measures to be agreed upon)

Evacuation route
Sponsorship cost: $10,000,000 + vat
Benefit: Sponsor logo in the evacuation signs of the Tradeshow.

Official press transport
Sponsorship cost: $20,000,000 + vat
Benefit:  Your brand shall be responsible for the transportation of the national and international press between the hotels and the tradeshow precinct during the days of the Tradeshow by means of four buses where the logo of your company will be exhibited. You will be able to make permanent contacts and potentiate your brand with the reporters inside the buses in the manner that you consider appropriate.

Press kit
Sponsorship cost: $5,000,000
Benefit: your brand will directly reach 450 national and international journalists of the highest level, through 400 bags where your brand is displayed, and which are given to the journalists. The bags must be prepared directly by the sponsor.

Inclusion in exhibitors guide
Page:  $ 3,348,000 + vat
Double page:  $ 5,292,000 + vat
Half page:  $ 2,160,000 + vat
Inner cover:  $ 4,104,000 + vat
Inner back cover:  $ 4,104,000 + vat
Back cover:  $ 4,536,000 + vat

Benefits:

• Your brand will be in the most complete and up to date guide of the textile sector, the best means to promote your different lines of products and services.
• Your brand will be present in 11,000 directories, which are the route map for buyers, visitors and journalists that go around the Tradeshow and that are constantly consulted by visiting companies
• The exhibitors guide is a working tool that is permanently consulted, valid throughout the entire year and which provides detailed information about the companies involved in the sector to more than 40,000 people. 
• Full color image of 9.4 x 15 cms.

Colombiamoda 2011 magazine
Cost: according to the agreed activation
Benefits: to be agreed with the client

Web page advertising spot
Cost: according to activation
Benefits: Banner in the web page, rich media, presence in interactive map of Medellin

Brand activations
Cost and benefits depend on the proposed space and activity plan.
 The foregoing amounts do not include VAT (16%)

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